If you’re a small business owner who has managed your company's website, there is no doubt you’ve run into some challenges along the way. You’ve probably dealt with slow servers, spam, and your website crashing, all on a good day. Dealing with technical problems is just one aspect of business marketing, but what about your organic search rankings? If you’re trying to sharpen your website’s SEO, there are a few tips to consider if you want to boost your rankings. Try these tips:
Amp Up Your Speed
Connect with Your Audience
Another way to boost your rankings is to connect with your audience over social media. This might seem like a roundabout way to do so but you’re actually killing two birds with one stone. The more you connect with your audience through social media (whether through Facebook, Instagram, Twitter or other platforms), the likelier chance you’ll be able to build your credibility and authority with your audience. Ranking isn’t always about having the most appealing website, but about engaging with your customers and building a relationship with them. Focus on building this trust and you’ll be going up in rankings in no time.
Create a Google My Business account
Think about the last time you were looking for the nearest gas station on Google Maps. The map will show you all the gas station around you in a 2 mile radius, with each pin representing a different gas station nearby. To get your business listed on the map, you have to let Google know that your business exists. If your business does not have a Google My Business account yet, create one right away. Google My Business is a great way to create a presence on the search engine, especially if you have a brick and mortar store. The point of the account is to offer your customers a way to connect with you, find you, ask you questions, and learn more about your store or service. If your store is showing up on Google map’s search results, you’ll have a better chance of drawing people into your location or utilizing your services.
Be The Solution
The right SEO strategy will help search engine users find your website in a quick and easy way. One way to go about this is to consider the questions your customers may have, especially questions where your services will be the solution. For example, if you provide antivirus protection for computers, you may create content on your site addressing the different viruses that could infect a computer and offer your antivirus protection service. If there is a common problem many of your customers face, create content on your site that describes the specific problem. You can also create content answering frequently asked questions you have encountered while helping your customers. All of this is to help your customers find a solution to their problem: you.
Run Ranking Reports
If your business is in a competitive field, you may see just minor changes in your website ranking over time. When the competition is tight, business owners will need more arsenal. There are various SEO tools and resources that can help with finding an advantage over your competitors. For example, Ahrefs and SEMRush are both multi-faceted SEO tools that can audit websites and detect errors (such as 404s). Many of these tools run ranking reports to give you an idea of where your website is ranking on the search engine results page. With this knowledge, business owners can see what keywords they are ranking for and which to target in their next campaign.
Optimizing your website for the search engine is never a quick fix but requires a long-term strategy. When looking for ways to boost your organic rankings, close the gaps by trying out these 5 tips.