SENIOR CARE CENTER

I played several roles in this project. As a copywriter, I emphasized the heart and mission behind the site: to serve families and their senior loved ones in their journey to find a senior home. I also designed the layout for several pages and forms. As a content director I researched and curated the content to be SEO-friendly and chose which topics writers should cover in their articles. I wrote articles as a ghostwriter, selected and worked with several writers and other freelancers on projects under my direction. I also managed the social media and created email marketing campaigns for the site. In regards to outreach, I made connections with several blogs and publications which featured the site in a number of articles, guest posts, and mentions. I also assisted with lead generation and analytics.   

WHAT

Website Copy

Layout & Design

Content Director

SEO

Articles

Outreach

Social Media & Email

BE IN 
TOUCH

© 2020 C MEDIA RELATIONS

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